Routledge Book Series "Frontiers in the Development of International Business, Management and Marketing"
This book series is responsible for the publication of a variety of comprehensive books devoted to the major challenges and corresponding trends in the current development of international business, management, and marketing.
Routledge Frontiers in the Development of International Business, Management and Marketing
About the Series
There are various aspects in which diver factors affect the way international business activities are performed as well as the ones in the functional areas of management and marketing. The process of globalisation based on deepened economic interdependence among countries due to international flows of goods and services, investment, and knowledge has recently been put to a test with clear trends in diminishing the significance of integrations and manifestations of nationalism and protectionism…